The internet is the fastest growing marketplace in the world. According to the Pew Internet & American Life Project Report, 73% of Americans are internet users and 43% have broad band connections. In addition, the study by Pew shows that 32% of Americans also shop online. People are beginning to integrate the internet into every segment of their lives.

What does this mean? The internet has become an open market with endless opportunities for entrepreneurs. To capitalize on this global market however, an individual must come up with a unique ideal targeted to a specific market segment. Many young entrepreneurs have made millions on the internet by doing just that, such as the guys that founded Google. Entrepreneur Vaughn Samples believes he has found a unique mixture of news and entertainment to follow in their footsteps.

Samples has created Samples Media.com, an online media outlet that he believes will become the premier online network for the African-American market segment. In addition to the cultural programming provided on the network, Samples Media also provides mainstream news and programming from outlets such as the Associated Press. What separates his network from others? He believes his custom programming will be the key to the success of Samples Media.

He has 12 original shows that are completely produced by him and updated weekly. Samples has solicited the services of well-know comedians, commentators, educators and community leaders to host and participate in these shows. His approach to marketing is unique as well. Vaughn Samples has been known to project video commercials on the sides of buildings across from clubs on Friday and Saturday nights.

He recently had a launch party where he invited members to sign up for his network on the spot. He had several of his fiends to bring their laptops and the facility that he used also had three public computers and wireless internet access. The facility was packed with people by the end of the night. He gave two video presentations on the network and even had the hosts of the shows present to talk about their programs.

Will Samples Media.com be successful? If Samples continues his determination and innovative marketing, there is no other option. Where else can an individual basically get cable level programming for 5 dollars a month? Although the network is targeted for African Americans, there is enough diverse programming for the network to be relevant to all people.