Comic enthusiasts are mad everywhere! Something unimaginable has happened to them. The Walt Disney Company has purchased Marvel. Many people assume that Disney is just an amusement park and a brand, but Disney is actually a international company that is slowly engulfing all of the competition. Disney is a smart company that many small business owners need to pay attention to.
The Walt Disney Company is a media powerhouse with many levels. There are Disney products, the Disney resorts and theme parks, the Disney Cruises, the Disney Interactive Media Group, the Disney studios, Disney Radio, ABC (Disney) Network, ESPN (Disney) Network, and now Disney owns Marvel Entertainment.
Disney, unknown to many people, is a company worth billions of dollars. Small businesses and entrepreneurs can learn a lot from their business model! It makes smart business sense to diversify your products and services. The company has also grown by providing a combination of what people want and what people need. Disney represents a great example of cross-market appeal as well. Their services and products attract consumers of all ages and people from all cultures.
Disney is a company to watch and a company to learn from.
