When the PlayStation was first released by Sony, Nintendo executives began scrambling to find a way to gain market share again with a new game console.   Microsoft had joined the battle with the Xbox  and they were gaining ground on the Playstation.

The Nintendo DS (handheld game system) was very successful, often outselling the Playstation Portable game system, but they were losing in the game console  market.   Nintendo once owned this market until Sony entered the picture.

The team worked hard to create new technology. Nintendo engineered the best interactive game system ever to retaliate.  Enter the brilliantly designed Nintendo Wii.

This console bridged the gap between virtual reality and true reality by providing controllers that actually allowed for the game to be truly interactive.  Anticipation of the Wii was overwhelming.  Nintendo took the holiday season by storm in 2006, selling out in stores across the country. Nintendo was back on top and dominated the market for three years. Even though it was the highest priced console on the market, it sold in staggering numbers.

Now the tide is beginning to turn again for Nintendo.  Their sales numbers are falling dramatically and they are scrambling to find ways to recover.  The third quarter was not good for  them.  The economy seems to have effected the Wii’s sales.  If there is any indication of a dwindling economy, the Nintendo Wii losing sales can serve as a gauge.

They are not expected to lower the price on the console although their competitor Sony has done so.  I believe that Nintendo will still do well this holiday season with the Wii however.  They have many games, such as Wii sports, that are still in high demand.

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